There is a changing face of Journalism and the BBC has to keep up with it. This appeared to be one of David’s main points at his recent talk at Coventry University. David Hayward runs the BBC College of Journalism’s (CoJo) Journalism Programme, which includes a number of events, discussions, debates and master classes. He spoke in a Coventry Conversation about what the College of Journalism do and how the BBC is trying to keep up with new media.
He began the talk by describing how there is a changing face of Journalism and then asked the question as to what sort of journalist will succeed in the future. Is it the new age journalist who is multi – skilled and can use multi – platform or is it the traditional journalist which David referred to as the: “Old school hack.” It is a battle of technology versus a nose for a story. David then answered his question saying that he thinks the truth lies somewhere in between. We can’t abandon traditional journalist but we must keep up with the new age of journalism.
Justifying the idea of traditional journalism, David said: “The most important skill a journalist can have is being able to find a story that people don’t know about, being able to verify that story and then being able to tell that story to an audience.” This all sounds like something that could be done without new media and indeed it is but that doesn’t mean new media is pointless.
Written by Alex Maidment