09.35 Douglas Mccabe Enders analysis Number of consumption opportunities .Diversity of platforms.Way gets used and revenue streams.Digital main change.Tv consumption gone up in last few years.Newspaper circulation gone donw but now more accelerated esp after 2003.Google came on stream>Newspaper lovers increase love not vice versa
0940 Fewer newsagents Number likely to come down,Subscriptions one third of magazine sales,10% of newspaper sales.Younger people printed product once a day not relevant for their lifestyle.
09.45 Disaggregration in all areas.news more rapid change than newspapers.Myriad of different tactic used by papers,BBC news largest news player on line follwoed by Mail online.Ad revenue very volatile for press.TV 23% in 2999m23% today,
Callsified completly transformed in six or seven years .In 2008 crossover point.Newspaper size grown enormously