09.35 Douglas Mccabe Enders analysis Number of consumption opportunities .Diversity of platforms.Way gets used and revenue streams.Digital main change.Tv consumption gone up in last few years.Newspaper circulation gone donw but now more accelerated esp after 2003.Google came on stream>Newspaper lovers increase love not vice versa
0940 Fewer newsagents Number likely to come down,Subscriptions one third of magazine sales,10% of newspaper sales.Younger people printed product once a day not relevant for their lifestyle.
09.45 Disaggregration in all areas.news more rapid change than newspapers.Myriad of different tactic used by papers,BBC news largest news player on line follwoed by Mail online.Ad revenue very volatile for press.TV 23% in 2999m23% today,
Callsified completly transformed in six or seven years .In 2008 crossover point.Newspaper size grown enormously
9.50 Jodie Ginsberg Bureau Chief UK and Irealdn Reuters.Pure facts not enough.Drowning in facts .Contect connectiveness and community matter.Traditional agency cannot carry on.This is the age of the publisher.Keep clients tuned in and returning.Tell stories compelling using multi media assets,Interaction in chatrooms..is it journalism.Intelligent service between journalist and custoner
9.52 Knowing the story not enought.Telling the story only part of it.More embrace technology as a platform more you can compete.Look for connections .If you add value then you get paid
09.54 Maria Mcgeogan Editor Manchester Evening News.Favourits story of last year-teh dog which spoke polish.abandoned dog who reacted to polish commands.Went round the world.Says it all.Platform does not matter unless you got a story nothing else matters.Content is king.Can’t be snooty about user generated content any more.
09.56 Community editor.Chester chronicle sends pdf to community events to enourage them to take pictures,more data journalism ,survey on most over and under subscribed schools in manchester,Newcastel hygiene ratings in manchester.Next most likely place to get parking ticket or knocked off bike.
ask audiences what they want,Local images on website chosen by readers.MEN website relaunched but customised it for ma city fans.You can log on all in blue.People want list of divorces back .Business magazine relaunch after feedback from movers adn
0958 Given salford university studetns a page in the paper every week.Look into their eyes and see if they are going to love the job
10.00 John Mullan Editor Independent on SundayAbstract for ther futre.Confidence taken dip over last ten years.Much fewer resources producing much better product.Digital allowed selves to be cowed by technology.Intimidated by youngsters comign in.They set the debate.
10.02 Everybody can be an opinion former>Comsumer is king or queen,Lst tow years-emperors new clothes slipping away.Mail Online not possible unless pushed by Martin Clarke.Journalists much more involvedCan’t say what future will be but will nto get there without confidence.British journalism and british reporting best in the world.Future will be ours if do it without arrogance
10.15 Ricahrd Tait head of journalism at Cardiff..not many regional newspaper groups want to move into broadcasting.One size does not fit all.Postgrads see huge opportunity.Brought up in multi platform multi media workd.They understand it.Students beign things of great value to the organisation.Know we will be here in 2020.
10.16 Jody Convergence not a word often used by consumers.Meaningless they have converged.Expect it all on one screen..Think differently about story telling.John M-not a dinosaur.all sorts of courses and abilities.Taking the best of what is new and running with it
10.19 Editor Hull Daily Mail not positive results fromEnders.What should regional press do?Picture not as bleak as painted.Enders-you have the advantage of being the key supplier of that content.Follow Maria’s example.MarisWe talkmore about audience than we ever have done.Interesting things happening all over.Mailonline ignored web designers.
10.22 How to make money from the market.Monetising.Enders .advertising route fallen most dramatically in last few years.Medium not gone through significant change.Monster.co.uk offers =45 different routes to service.
10.25 John Mullan Sindoe makes money.Very tighly resourced.Have to integrate with digital services..i very interesting experiment.Peopel who have fallen out of love with buying quality paper.We are time poor.Go away after i knowing what is happening in the world..
10.28 David seymour Why go on printing on paper ?How deliver it to public.Not journalists but printers…dead tree journalism veruse electronic journalism.
10.30 Huge generational gap.Kids watch tv on laptops.Blogospheres..
1031 TV stewart neurotic about ratings.Magic hour 6.00-7.00 BBC regional highest rated.Market out there and how to get to it
LAST SESSION.FOLLOWED THIS YEAR’S PRESIDENT HANDING OVER TO THIS YEAR’S.BY ROBIN ESSLER
NEXT YEAR.LONDON LIVE BLOG AND MORE??
